BeKnown is Launched by Monster – Adding to the Social Networking Landscape

The LinkedIn behemoth has made considerable ground over the past two years. Its membership has skyrocketed to 100 million, and it is largely considered a must-have for all professionals and recruiters.

But success breeds competitors, and online job board Monster.com has launched itself into the professional social networking atmosphere – and they’ve partnered with the biggest site in the world to do it.

With their new Facebook application, BeKnown, Monster is tapping into an extremely large pool of professionals, 750 million worldwide, in fact, to bring professional networking to the #1 social network (and website) in the world.

BeKnown offers unique benefits to both employers and job seekers, including:

Job Seekers

1. There are more people to connect with…lots more. 100 million versus 750 million. Although 100 million isn’t exactly pittance, Facebook casts a much wider net across the social media landscape. If you haven’t been able to find many former colleagues on LinkedIn, chances are you can easily find them on Facebook.
2. BeKnown offers control over what can be seen on your Facebook profile. Many professionals have shied away from using their Facebook profiles for professional networking, keeping Facebook only for personal connections with friends and family. With BeKnown, candidates can choose how much information to share, and can keep their personal and professional lives entirely separate, but without the hassle of two logins and websites – it’s all still right within Facebook.
3. Earn badges to easily display your accomplishments. When you add education, recommending friends, and other accomplishments. It adds to the social aspect of the application, and provides a way for job seekers to show off their accomplishments.
4. Easy to view and share jobs. Rather than leave Facebook to visit another job board, BeKnown offers the ability to search for jobs right within their Facebook page.

Employers

1. Endorsements. Much like LinkedIn, colleagues and other connections can provide endorsements of a particular member, providing additional insights in the recruiting process.
2. Free company profiles. Facebook has traditionally been a type of vortex for recruiters. Profiles are great, but there is really very little additional functionality. BeKnown opens up a way for companies to post free profiles, with additional information like referral fees. BeKnown also offers flexibility in customizing the page, so you can use your company BeKnown profile as an extension of your brand.
3. Even more access to passive candidates. Sure, it’s a hyperbole, but just about everyone is on Facebook. And Facebook users are much more likely to use an application when their friends use it. Monster is pouring its resources into marketing BeKnown, and while it’s not yet a major player in the professional social networking landscape, experts anticipate it will make a big push. So, as Facebook users start to add the application, your access to passive candidates will likely increase dramatically. You’ll be able to pinpoint specific skills and experience, and tap into 750 million professionals.

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