An indispensable tool for any professional is the elevator pitch. However, developing and delivering the perfect elevator pitch is easier said than done. This is why the question, “What do you do?” is often answered with stammering.
Speaking professionally about what you do in a business organization, or your skillset as a job seeker, is more challenging than it seems. After all, it is impossible to sum up your character and professional experience in a 30 second speech.
While there are numerous resources to guide professionals in how to expertly craft the perfect elevator pitch, this advice is often overlooked. Fortunately, it is a well known fact that packaging your skillset and abilities into an elevator speech leads to greater potential in business.
If you follow the advice in this post, you will be able to craft a brief speech that highlights your unique successes and receives business attention.
What is an Elevator Pitch?
An elevator pitch is a “30-second speech that summarizes who you are, what you do and why you’d be a perfect candidate…” or partner in business. In addition, the best elevator pitch is a polished presentation you can rattle off to anyone, at any time.
Think of Your Elevator Pitch in 3 Parts
PART 1- Who are you? This is the easiest part of the elevator pitch. Simply state your name. Speak with a confident tone and set an appropriate volume for your audience and environment.
PART 2– What do you do? This step is trickier because it may be challenging to pinpoint just one thing you do well. A recommendation as to how you can identify and articulate this point is to, first, make a list of your skills, accomplishments, and work experience. Then, begin consolidating your list by combining tasks and choosing the best descriptors for your broad range of talents. Put these concepts into statements that adequately represent what you do and who you are. When doing this, it is important to find a balance between general and specific.
PART 3- What do you want? The final part of your pitch involves describing what you offer a business. Your elevator speech is convincing when it concludes with how you have the potential to advance a business relationship.
After Developing and Presenting Your Perfect Pitch
The purpose of an elevator pitch is to catch someone’s attention quickly and intrigue him or her to ask more questions about what you offer people. Be prepared to answer a variety of follow up questions after presenting a thoughtful and rehearsed elevator pitch.
By practicing this speech often, you will find ways to improve it as your career and business goals evolve. Life is not static, and your career path is not either. Therefore, it is wise to update your elevator pitch often.
Effective communication is essential to securing a job and representing your value in a business relationship. It is important to know how to talk about what you do and the value you add to any business. When you know what makes you an asset to work organizations, don’t wait. Develop or update your perfect elevator pitch today.
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