Video is an effective learning medium to incorporate into your company’s onboarding program. Video-based learning has a host of benefits for new hires and can help them quickly get up-to-speed with fellow employees. Here are a few reasons why, according to Panopto:
- Video learning is engaging. The fact that employees are 75 percent more likely to watch a video than to read documents, articles, emails, etc., proves this.
- Video learning is convenient. It is available on-demand and via mobile device. This prevents schedule conflicts and ensures employees routinely participate in training, which is key to knowledge retention.
Video-based learning isn’t just beneficial for new hires, but also for organizations. Why? Because it is cost-effective. For example, Microsoft trains its employees with an internal video portal. After implementing this portal, the company reported that costs per hour for classroom training dropped from $320 to $17.
3 Ways to Use Video Learning In Your Onboarding Program
Ready to make video learning available to your employees? Here are a few ways you can use video learning in your company’s onboarding program:
1. Use video learning for product education — It’s vital to ensure that new hires are educated about how your products work. Promote product knowledge by creating succinct product education videos. Be sure to include demonstrations if applicable.
If your company offers services instead of products, educate new hires about those services. Sprinkle these videos into your current onboarding program.
2. Use video learning for compliance training — Most companies are required to offer compliance training to all employees. While compliance training can be delivered in a variety of formats, video is especially interesting to new hires.
Compliance training works best when learners give it their full attention. Since video learning is highly engaging, it makes sense to distribute compliance training in video format. Including compliance training during onboarding will prepare new employees to succeed in their roles within your organization.
3. Use video learning for sales training — If you are onboarding an individual who will assume a sales role, video training is vital. It can be used to promote sales training by providing tutorials about setting up initial calls, closing deals, etc.
“From learning about your company’s mission and understanding core sales processes, to answering commonly asked questions, video onboarding can help your sales team get up and running fast,” wrote a contributor to Wistia.
Since video learning can be accessed via mobile device, it can literally be taken onto the sales floor. This means new hires will have sales training right at their fingertips when they are getting their feet wet with sales.
Overall, video learning is a cost-efficient, effective, and engaging method of training for new hires.
How Could Video Learning Help Your New Hires?
Most rookie employees will find video learning helpful. “No matter who they are or how much experience they may have, every new hire will need time to get up to speed. While no two positions will require exactly the same onboarding process, video training can help make the learning curve more manageable for everyone,” stated Employee Training Videos: 14 Ideas for Training With Video.
In what ways do you plan to incorporate video learning into your company’s onboarding process?
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I love the use of video in training and that’s incredible about the Microsoft group saving so much money per training hour! I’ve found though, that video is really really tough to get right if you use it for all or most of your training because things get out of date so quickly. So, I’m curious, what are your thoughts on creating videos for quick snippets introducing things at a high level, and then filling in the details with still images and even text? That’s what we typically do at Lessonly and it’s worked out pretty well for us!