Are you on LinkedIn? (If you are a job seeker, your answer should be yes.) More importantly, are you using this social networking site effectively? You’ll know if you are because you’ll be getting job leads fairly regularly and consistently making business connections. Quite simply, if you are engaged in a job search that is unfruitful, you are not using LinkedIn to your advantage.
Is LinkedIn the Key to Finding a New Job?
One reason why job seekers either aren’t on LinkedIn or aren’t making full use of it is because they don’t understand how it can help them. Those who underestimate this free social networking site usually do not know that it increases their visibility to recruiters. Not just that, many people have no clue that employers often look for them on LinkedIn after a job interview. All things considered, it’s possible that LinkedIn is the key to finding a new job.
To Create an Amazing LinkedIn Profile, Start with Your Summary
If you are ready to give yourself an edge by becoming active on LinkedIn, the first thing you’ll need to do is create a profile that will attract recruiters and impress employers. This is not as hard as you may think! The key is to write your profile summary first. Here are a few tips, adapted from the blog post 3 Stunningly Good LinkedIn Profile Summaries by Andy Foote, to help you in this endeavor:
- Keep your summary interesting (and current) – Did you know that your LinkedIn summary is the first thing people who search for your name (think potential employers) or click on your photo/headline will see? Yep, and that’s why it needs to be engaging. Concerning your summary, Foote asks, “Are you in command of your narrative? Does your Summary do you justice? Or have you just copied & pasted your 5-year-old resume as a temporary measure?” Your honest answers to these questions will help you write an attention-grabbing summary.
- Make it short and sweet – LinkedIn allows you 2,000 words for your profile summary. No matter what you do, do NOT write 2,000 words! (Even a 500-word summary is way too lengthy.) Instead, opt for a 200-250-word synopsis of who you are, what you bring to the table and why others should want to connect with you.
- Be authentic – Since there are currently about 364 million LinkedIn members, your profile summary needs to be as authentic as possible. Andy Foote, writer for linkedinsights.com, says, “It’s not enough these days to let your experience speak for itself. You need to be your own Brand Ambassador and you need to ensure that your professional online prospectus is unique, engaging and well written. Write it in the 1st person.”
Is your unemployment status keeping you up at night? If so, you can lessen your stress by creating a killer LinkedIn profile, starting with your summary. Provided it is backed up with your being active on LinkedIn, this simple act may bring along the job you’ve been waiting for.
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