Attract Top Talent by Designing a Better Workspace

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Employees with superior talent are up to eight times more productive than average workers, according to the McKinsey Institute. It’s no wonder that so many companies are seeking this type of job candidate.

There are a variety of ways that organizations attempt to draw talented employees to their companies. Common methods include offering perks and benefits, competitive pay, ongoing training, and flexible scheduling. Offering these things can be effective, but employers shouldn’t forget to design attractive workspaces as well.

The Appearance of a Workplace Affects Productivity and Performance

The appearance of a workplace matters to current workers as well as job seekers. It speaks volumes about how much an employer cares about employees, and it reflects company culture. A contributor to Forbes wrote,

Employees who enjoy and like the environments they are a part of will be more engaged, productive, happy, and healthy. There are numerous reports, indices, and studies such as Gensler’s Workplace Index, The Leesman Index,  Steelcase, and others that explore the relationship between the physical space and business performance metrics, productivity, and what employees value.”

2 Workspace Design Ideas that Draw the Best Employees

Interested in designing a better workspace that attracts superior talent? Here are two tips for doing this:

1. Promote versatility — Most people don’t like feeling confined in their workspace. Giving employees options of where they can work may make a difference in worker satisfaction. 

To promote workspace versatility, first decide what type of company culture you want to cultivate. If you are aiming for creativity and collaboration, “replace individual desks with colorful community tables and offer plenty of areas to collaborate in,” stated a contributor to “If you want your workplace to promote focus and productivity, give every employee their own desk and offer private meeting rooms.”

You can’t go wrong when you make workspaces versatile in ways that support your company’s culture and meet the needs of current and future employees

2. Use the right colors — Color has more value than is often assigned to it. Just as the colors we wear can powerfully affect how others perceive us, the color of a workspace can affect how employees and potential new hires feel about a company.

There are no hard-and-fast rules for using color in the workplace, but if you’re trying to stimulate…

  • Productivity, use green.
  • Creativity, use blue.
  • Attention to detail, use red.
  • Decision-making, use yellow.

These suggestions were made by Workopolis Hiring. This source also mentioned that purple should be used for making a good first impression.

If your workplace is hospital white or run-of-the-mill tan, it might be time to experiment with some new shades and see if you get better results.

What Does Your Workplace Design Communicate?

Think about the design of your workplace. What does it say to current and future employees? Consider what you want it to communicate, and set it up so that it gets the message across.


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